First Project Finished
Well, I finally finished making all the English catalogs. We took the last two to the printer yesterday (which is good because today I am in Hannover). It was such a relief to finally finish them. All in all, I made three real catalogs, and two last minute catalogs that I threw together in one day. The design was a joint effort between Murat and I, but the work was all me, and I am proud of it. It took a long time, and I had to learn a lot of things about Photoshop CS in order to lay these out. I probably should have been using a program like Adobe Page Maker, or Adobe InDesign, but I didn’t have either of those. So instead I worked many painstaking hours in Photoshop. I even had to make a call to my friend Jason Holt (an artist specializing in computer graphics), to get help doing something I couldn’t find a tutorial for online.
After all that work, after talking to the printers with/through Murat, after running around trying to get all the right photos with the right light (note: I did not actually accomplish that), and after reading through them for errors too many times (I think I missed one error that I noticed after the fact), holding that first copy felt great! I took it home with me too.
Everyone at the company liked the catalogs, except for a few minor things. This would normally be a good thing, except that they want me to use the same design on the Turkish catalogs, which means I will spend another few days doing catalogs. I am also afraid that when we start rolling out our next line of new products in a 8 months, they are going to ask me to do the catalogs for those too. Although then maybe I won’t mind diving back into photoshop. The print shop guys were really impressed also. They do design work for some companies and they said they liked my design a lot. So I am very proud.
Anyway, so enough said. Here is the link to the files if you want to take a look. Please let me know what you think. I of course hate the look of them because I have been looking at them for a week straight, 8 hours per day. The names for the series were my idea.
We started with “air. impecable”, which was Murat’s idea for a slogan for the whole company. I suggested “Powering Tomorrow’s Industries” and then renamed all the series….
Crap, as I am typing this, the word “impecable” has been underlined as misspelled. One of the down falls of Photoshop is that it doesn’t have a spell check, which means all the catalogs will have impeccable misspelled. You have no idea how embarrassing this is. That’s 2000 catalogs and several banners with a spelling mistake in rather large font. Anyway, look past that for a minute.
As I was saying, the letters are:
AI = air. impeccable.
AS = air. superior.
AC = air. classic.
Alright I don’t feel like writing anymore. I can’t freaking believe I didn’t think to check the spelling of that word. I checked the spelling of so many words with a dictionary, but not that one. I am going to have to think of a good reason why we did that (NOTE: the use of both drier and dryer is intentional).
If you enjoyed this post, make sure you subscribe to my RSS feed!
